Younni is

High-Impact Commerce Specialist

A Product Designer at Hyundai Department Store, focusing on high-impact areas such as checkout within a premium retail context. I work closely with engineers, product managers, and marketing teams to define and solve customer problems using data-driven insights.

By redesigning the checkout experience and removing unnecessary complexity, I increased conversion by 75% and reduced checkout time to under 10 seconds. I am currently driving a platform-wide redesign to strengthen brand consistency, improve omnichannel experiences, delivery service operations and prepare the service for future global expansion.

Global Scalability & Cultural Adaptability

I'm a designer who has worked across global platforms from LG Electronics' e-commerce expansion to 72 countries, to localizing Hyundai Motor's digital experiences across 15 Asian and 5 European markets. These large-scale projects taught me that scaling design is not about imposing uniformity, but about building consistent systems within regional contexts. While leading localization and brand expansion work for LEGOLAND Korea and SMEG Korea, I learned to adapt experiencesto local user behaviors while protecting global brand integrity.

In these environments, I treat accessibility as a foundational principle, not an afterthought. Clear information hierarchy, keyboard navigation, readable contrast, and predictable interaction patterns solve real problems. they reduce operational complexity, improve scalability across markets, and build user trust. When I work with distributed teams spanning headquarters and regional offices, I ensure accessibility standards align across global variations, making handoffs between teams seamless and products more maintainable.

The larger the platform and the more markets it spans, the more critical this approach becomes. Design that considers accessibility from the start is not just more inclusive—it's more robust, more scalable, and ultimately more trustworthy across cultures and contexts.

The Glue in Cross-Functional Teams

I'm a designer who has worked across global platforms from LG Electronics' e-commerce expansion to 72 countries, to localizing Hyundai Motor's digital experiences across 15 Asian and 5 European markets. These large-scale projects taught me that scaling design is not about imposing uniformity, but about building consistent systems within regional contexts. While leading localization and brand expansion work for LEGOLAND Korea and SMEG Korea, I learned to adapt experiencesto local user behaviors while protecting global brand integrity.

In these environments, I treat accessibility as a foundational principle, not an afterthought. Clear information hierarchy, keyboard navigation, readable contrast, and predictable interaction patterns solve real problems. they reduce operational complexity, improve scalability across markets, and build user trust. When I work with distributed teams spanning headquarters and regional offices, I ensure accessibility standards align across global variations, making handoffs between teams seamless and products more maintainable.

The larger the platform and the more markets it spans, the more critical this approach becomes. Design that considers accessibility from the start is not just more inclusive—it's more robust, more scalable, and ultimately more trustworthy across cultures and contexts.