Art taught me to make things beautiful. Product taught me to make them work.

I grew up making things with my hands. I studied art at high school in Seoul and later
Fashion & Fibre Arts at Ewha Womans University.

Working in fashion taught me to look beyond aesthetics. Seeing how customer preferences and behaviours translated into sales shaped my belief that good design should be grounded in evidence, not intuition alone.

I moved into product design because digital products let me see user behaviour clearly, respond faster than fashion ever could, and deliver value to people’s everyday lives in a fast-moving, dynamic space. To make the shift, I spent a year studying product design, rebuilding my foundations from the ground up, before designing digital experiences for global brands.

That mindset carried into my work at Hyundai and SMEG. By building shared digital templates for Hyundai across more than 15 markets and adapting SMEG’s global experience for the Korean market, I learned how to balance global consistency with local user behaviours while protecting brand integrity.

Along the way, I’ve learned to be the glue between product, engineering, and regional teams, helping different priorities become clear decisions and shared standards.

Today, I design payment and commerce experiences for products used across multiple markets. Much of my work focuses on making the moment of payment faster, easier to trust, and more consistent wherever users are.

Outside of work, I run every day. It helps me clear my head, organise my thoughts, and start the day feeling fresh. I also make time to travel at least once a year. Experiencing new cultures helps me reset creatively, observe how people behave, and try local apps and services firsthand.